Mercedes-Benz CEO Talks EV Strategy, Future cars

'Best or Nothing' heritage drives modern standards

The 140-year legacy dating back to inventors Gottlieb Daimler and Carl Benz instills an engineering culture where products are never 'half-baked' and are built to last for generations.

Technology serves humans, not vice versa

Despite advanced digital features and Gen AI agents, Mercedes prioritizes tactile, intuitive controls and premium materials, ensuring high-tech interiors still feel like 'home' or a 'third space.'

Busiest product cycle in AMG history launching

The next 24 to 36 months will see more AMG launches than ever before, featuring groundbreaking electric powertrains alongside refined combustion engines.

Electric AMGs crack the track-performance code

New electric models feature axial flux motors and liquid-cooled batteries specifically engineered to prevent power derating during track laps—a common weakness in current EVs.

V8 mode simulates combustion experience in EVs

Electric AMGs will offer a 'V8 mode' that replicates the sound and feel of a traditional V8 engine, while new EU7-compliant V8 engines simultaneously deliver higher horsepower despite stricter emissions standards.

Heavy EV investment continues despite market slowdown

Unlike competitors scaling back, Mercedes views pausing EV development as a 'strategic mistake,' maintaining that missing one technological beat would make re-entry impossible over the next decade.

Global 'all of the above' approach for 150 markets

Recognizing varying adoption speeds across North America, Europe, and China, Mercedes will offer electric choices across the entire lineup—from S-Class to entry models—while maintaining ICE and plug-in hybrid options for markets where they remain dominant.

Plug-in hybrids bridge the transition

New plug-in hybrids offer 100+ kilometers of electric range for daily commuting while retaining combustion engines for weekend travel, catering to customers not ready for full electrification.

Screens serve specific functional purposes

The new AMG GT features driver-oriented displays for track data and race engineering information, while passenger screens enable video conferencing or entertainment during travel.

Balancing digital innovation with tactile quality

Despite multi-screen interiors, Mercedes maintains physical controls with valuable materials and intuitive operation, allowing drivers to personalize displays with photos or exclusive trim elements.