Joe Rogan Experience #2511 - Terry Bradshaw

Branding advice from Secretary Cohen

Bradshaw launched his bourbon seven years ago after former Secretary of State William Cohen advised him to build a personal brand that would reduce his 250-day annual travel schedule, though he waited until after his father's death due to family concerns about alcoholism.

Award-winning 13-year expression

The 12-year single barrel bourbon, now aged 13 years at 145 proof, recently won Golden Awards in spirits competitions and stands alongside 6-year and 2-year expressions.

Yeast innovation for younger whiskey

Bradshaw explained they originally used a proprietary yeast to make their 2-year bourbon taste like a 4-to-6-year expression, though they have since discontinued that technique.

Baby Jesus charm yields 110 trout

While fishing in Montana, Bradshaw produced a small Jesus figurine from his pocket and caught nearly 110 rainbow trout in four hours, with his son-in-law demanding the icon be turned toward him to replicate the six consecutive giant fish.

Guide disturbed by supernatural success

Their professional guide became visibly unsettled by the immediate success following each placement of the figurine, telling Bradshaw he was 'messing with him,' leading Terry to gift the charm to the guide before departing.

Massive elk mount banished to garage

Bradshaw recounted a friend who harvested a 7x7 elk in New Mexico with a bow but was forced by his wife to remove the European mount from their perfectly balanced living room wall, relegating the trophy to garage storage.

Cosmetics industry experiment lasted eight weeks

Thirty years ago, Bradshaw accepted a $5,000 monthly cosmetics sales position purely to experience having a 'normal' 9-to-5 job like average Americans, quitting after two months when he realized he preferred golfing with friends.

Cigar privileges and marital concessions

Unlike Rogan, who maintains a separate man-cave for smoking, Bradshaw enjoys indoor cigar privileges granted by his wife, though he typically retreats to a separate barn pool room for the activity.