How Two Corporate Consultants Faked Their Way To A Food Empire | Jack’s Dining Room

The agent ruse that started it all

Liam posed as Jack's agent, pitching him as an 'international food superstar' to NYC restaurants; after repeated rejections, one agreed, and their first video hit 500,000 views overnight.

Couch-surfing while consulting

While working day jobs at PwC and Capgemini, Liam crashed on Jack's 5-foot couch for a month, consulting during the day and filming viral food content at night until they gained traction.

The unpaid influencer dinner wake-up call

Early on, they attended an influencer dinner thrilled just to be there, only to realize every other creator was paid by American Express while they worked for free.

From advising Pepsi to partnering with them

Jack previously consulted for Pepsi at PwC before quitting; two years later, Jack's Dining Room signed a seven-figure, one-year max contract with the same company for events and content.

Tunnel vision over outside opinion

Both maintained they never cared whether colleagues viewed their side hustle as 'cool or corny,' focusing solely on building the business despite the consulting world's buttoned-up culture.

Passion meets precision editing

Jack brings contagious enthusiasm and food expertise while Liam brings 'Christopher Nolan' level short-form storytelling, meticulously crafting the first 3 seconds to stop the scroll.

Authenticity as a moat

They attribute their success to genuinely loving food and experiences rather than chasing virality, combined with Liam's deep analysis of why certain videos trigger engagement.

Perfect viral record

Liam claims they haven't posted a video in two years that failed to hit at least one million views, attributing this to consuming massive amounts of content and adapting rapidly to platform shifts.

IRL experiences over vanity metrics

They believe getting 10 people to physically attend an event is more valuable than a million views, using content as a funnel into tangible experiences rather than remaining purely digital.

The zero-experience festival

With no event planning background, they launched their first food festival three months after the idea struck; it sold out and became a massive NYC hit, spawning the Yes Chef Group vertical.